2-2. Changes
터키에서 유럽대륙으로 퍼져 나간 커피는 비약적인 발전을 이루게 된다.
최초의 커피숍이 생겨난 곳은 13세기경 아라비아의 성지 메카라고 알려지고 있다. 그만큼커피는 중동 지방의 이슬람을 통하여 점차 세계로 전파되어 나갔다. 특히 이슬람의 순례를 통하여 급격하게 전파되었으며 특
▪ 설립
스타벅스는 1971년 시애틀에서 제리 볼드윈, 제브 시에겔, 골든 보우커라는 세 사람에 의해 설립되었다. 이들은 처음 캘리포니아 버클리에 있는 ‘peet's coffee and tea'의 강배전(roasted coffee)한 아라비카 커피의 품질에 매료되어 시애틀의 사람들에게도 고급의 원두를 판매하고자 하는 취지에서
Coffee Bean & Tea Leaf is relevant to making good and beneficial decisions in their lives.
• Many choose to drink coffee and related products because the coffee culture today, especially in Korea, is now highly developed with many demanding convenience.
• Can promote that tea products are ultimately a good-tasting and beneficial product! In fact, benefits of tea include prevention
Starbuck expanded their market share
Angel-in- us and Caffe Bene were promoted
Reduced amount of market share
Dropped ranking from 2nd to 4th
Great quality of coffee beans
Light roast
Fat free
Ice blended
Negative marketing
High price
Celebrities and famous people
Forming a trend
Profits from trend conscious young people
roasting plants. This is a major cause of increasing inventory cost.
Starbucks’ coffee beans are transported to each country after being roasted in the roasting factories in U.S.A. and Netherlands. Because the physical distance is quite far, there is a risk of oil spills and natural disasters might occur during the voyage by aircrafts or ships, such as the Mexico gulf oil spill and the Ic
Provide a great working environment and treat each other with dignity and respect
Embrace diversity as an essential component in the way we do business
Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee
Develop enthusiastically satisfied customers all of the time
Contribute positively to our communities and ou
Mission Statement
Provide a great working environment and treat each other with dignity and respect
Embrace diversity as an essential component in the way we do business
Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee
Develop enthusiastically satisfied customers all of the time
Contribute positively to our communities
Coffee (한국능률협회)
1999. 9 Awarded for Best Satisfying Brand (소비문화대전)
2001. 3 Korea Power Brand No.1
2003. 7 Awarded for Best Brand by Women customers
2007.12 Arabica 100 received Marketing award
INSTANT COFEE
F/D Type instant coffee which upgraded the taste and aroma
READY TO DRINK
100% Arabica Beans extracted in espresso
ROASTED & GROUND
N
coffee shop, it uses supreme Arabica coffee bean. Not only coffee bean, starbucks use special method of roasting. Customer can buy various size of coffee cup and make their coffee taste through many syrup and powder. It may make different taste of starbucks coffee. But it does a role to make people stable and get effect that gives respect of personal taste. Also its homepage provides coffee-custo
great quality of coffee beans.
The quality of coffee is driven by the quality of coffee beans used. The reputation of The Coffee Bean & Tea Leaf was obtained from good coffee beans. The Coffee Bean & Tea Leaf was originated from the coffee bean retailer. The Coffee Bean & Tea Leaf is providing high quality coffee beans that imported from Kenya, Brazil, Colombia and Indonesia
2) Light Roast